Kia ora and welcome to Anthem’s August newsletter.
July was a rewarding month for the Anthem team and many of our clients.
Visa joined people across Australia and New Zealand in celebrating #OneYearToGo until the FIFA Women’s World Cup 2023 starts on our shores.
Also working across the ditch, New Zealand Story released enlightening research on Australia’s perceptions of New Zealand as a handy guide for Kiwi businesses looking to boost cross-Tasman trade.
The last Friday of July was Red Nose Day, an immensely special day for Cure Kids and the children who are impacted by its research every day. For this year’s annual appeal, Cure Kids marked an enormous milestone in the journey towards a cure for Batten disease. Our clients led important conversations in July.
RUSH Digital’s Head of People and Culture, Heather Polaschek, shared valuable insights for tech businesses facing New Zealand’s brain drain.
Chapter Zero facilitated a webinar alongside Deloitte which discussed the climate risks and opportunities for the country’s tourism industry as borders reopen.
Education New Zealand also celebrated a special milestone as borders reopened on the 31 July, allowing international students to apply for visas to study at schools, universities and education institutions across the country.
At Anthem, we’ve welcomed two new team members to the fold last month and celebrated some exceptional Anthemites.
Read on to learn more!
Best wishes from the Anthem team. Ngā mihi nui
AUSTRALIA’S CHANGING VIEW OF NZ AND ITS BUSINESSES
New research commissioned by our client New Zealand Story into Australian perceptions of New Zealand has revealed significant shifts in Australian consumers’ and businesses’ perceptions of our country since 2015.
Australians are now looking to New Zealand for forward thinking leadership and they value our embrace of indigenous culture like never before. NZ Story CEO David Downs says this is creating an exciting opportunity for New Zealand businesses to champion our shared history with Australia and build on its new-found respect for our progressive and inclusive society driven by our national values.
LEADING HR PROFESSIONAL SHARES TOP TIPS FOR TECH BUSINESSES
Leading HR professional and Head of People and Culture at RUSH, Heather Polaschek, has examined the brain drain and resulting strain on business as Kiwi workers look abroad for international opportunities.
In her op-ed featured in Idealog, Heather shares her advice around creating the best possible environment and culture in our businesses and how it can be a vital step in gaining and retaining staff.
DIRECTORS’ LENS ON NEW ZEALAND’S OPPORTUNITY FOR SUSTAINABLE TOURISM
As part of the effort to regenerate tourism in New Zealand, there’s been a big focus within the industry on what it can do to mitigate negative environmental effects. At a webinar hosted by Chapter Zero NZ and Deloitte last week, Laurissa Cooney (Chair of Tourism Bay of Plenty and Co-Chair NZ Visitor Economy Adaptation Roadmap) and Jan Hunt (Chair of Skyline Enterprises and Tourism New Zealand Board Member) discussed the climate risks and opportunities for the tourism industry. Follow the link below to watch the session on demand and read the key highlights.
EDUCATION NZ AND KIRI NATHAN WORK TOGETHER TO PUT NEW ZEALAND BACK ON THE MAP
With our borders now open to international students after two years, Education New Zealand (ENZ) launched I AM NEW – a new global brand campaign to put New Zealand back on the map as an international education destination in a uniquely New Zealand way. A team of New Zealand fashion industry experts, led by Māori fashion designer Kiri Nathan, reimagined the traditional graduation gown to better represent the unique education offering here in Aotearoa, New Zealand. Kiri collaborated with eight existing international students to design unique graduation garments sharing their experience of study and life in Aotearoa, and the benefits of cultures colliding. Stuff reported on Hawke’s Bay international student Kevin Wang, who shares his international experience and how he’s used that to reimagine his graduation gown.
CURE KIDS MARKS BATTEN DISEASE BREAKTHROUGH
Cure Kids celebrated its annual appeal Red Nose Day on July 31, where thousands of New Zealanders donated and fundraised to help drive vital child health research that improves health outcomes for our tamariki.
This year’s Red Nose Day also marks a significant milestone for Cure Kids, with a recent research breakthrough from a campaign that started in 2012 with the help of Flight of the Conchords. After years of extensive gene therapy in sheep, researchers from Lincoln University and the University of Otago have begun embarking on world-first research into the treatment of Batten disease, with FDA approval secured to commence trials in humans.
Find out more about Cure Kids and Red Nose Day at rednoseday.co.nz and donate to continue ongoing research to improve and extend the lives of children living with serious health conditions.
VISA CELEBRATES COUNTDOWN TO FIFA WOMEN’S WORLD CUP 2023
Visa has joined celebrations to mark one year to go until the FIFA Women’s World Cup 2023 kicks off – hosted by New Zealand and Australia in a special trans-Tasman partnership. Visa announced its local roster of Team Visa athletes, including Claudia Bunge, newcomer and Football New Zealand’s 2020 Female Player of the Year who was welcomed to the list of more than 550 athletes receiving support from Visa since 2000. Visa is proud to be a passionate supporter of women’s sport and to have been the first Women’s Football Partner for the FIFA Women’s World Cup 2023. If you’re a Visa cardholder, watch out for exclusive access to pre-sale tickets starting in October 2022. To learn more about Claudia Bunge joining Team Visa and the lead up to the FIFA Women’s World Cup 2023, listen to Newstalk ZB’s Sportstalk interview with Bunge below.
We’ve enjoyed some great time together as a team recently, having welcomed two new Anthemites to the fold – Account Director Corina Chee and Senior Account Manager Calum Lewis joined us in time to celebrate Caro’s birthday last month. Keep an eye out on our socials for Q&As with our new team members!
Last Wednesday, we also celebrated the achievements of our team throughout May and June in our regular ‘Be The Difference’ awards. Katy, one of our Senior Account Executives, took home the May award for her astounding media pitching efforts. Johnny, one of our Executive Directors, took home the June award for being Anthem’s constant ball of positive energy and all round communications expert!
That’s our wrap for the month! Stay tuned on our socials for more exciting client announcements…
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