Anthem welcomes new Account Director as part of expansion

Integrated communications and marketing agency Anthem welcomes a new Account Director to bolster its marcomms and consumer communications offering.

Account Director Nalika Patel is the latest consultant to join Anthem, bringing almost ten years’ experience in strategic communications and public relations both in New Zealand and the United Kingdom to the team.

Back home in Aotearoa after nearly four years, Nalika has worked in everything from hospitality, lifestyle, health, food and drink, tech and fashion. While her background spans corporate and trade communications and influencer marketing, consumer and the FMCG space is where her passion lies.

A consumer marketing specialist, recent career highlights include her work with Japan Tobacco International where Nalika led a hugely successful behaviour change campaign #IGiveAButt encouraging UK smokers to dispose of cigarette butts responsibly. Other brands she’s worked for include WaterWipes, Aldi, Prolife Foods, Beam Suntory and SunRice.

Speaking of Anthem’s newest team member, Managing Director Carolyn Kerr says it is exciting to welcome Nalika’s specialist expertise to the growing and dynamic team.

“We are extremely proud to see our independent agency continue to grow and attract some of the most experienced and dynamic professionals. Nalika’s unique and deep experience in consumer and FMCG communications is so valuable as we expand Anthem’s offering.”

“The team is pumped to see what Nalika brings to the fold and how she further supports our existing clients and exciting new projects.”