To generate excitement for the America’s Cup Race in 2021 and demonstrate the potential of 5G, Spark brought together the convergence of sailing and technology by building the Spark 5G Race Zone, an interactive experience that gives New Zealanders the opportunity to feel, create, learn and even smell all things sailing – without getting on the water.

Dubbed ‘Innovation Disneyland’, Spark 5G Race Zone is a world-class consumer technology experience that demonstrates how Spark’s 5G technology is powering Emirates Team New Zealand, inspiring Kiwis through the amazing ways that Spark is enabling the future with 5G, while shifting the dial in terms of public understanding of the potential of 5G technology.

Opening as a free event in September 2020, Spark 5G Race Zone has been a hit with families, technology gurus, sailing fanatics and everyone in between. Spark enlisted Anthem to attract nationwide media interest and generate public excitement at launch.