When Anthem was approached in March 2019, Pam’s had a limited online brand presence, including only a few content assets and almost no social media presence. Anthem worked to distinguish the company’s brand personality and create a suite of digital content to amplify the company’s online presence.

As part of a thorough review of the company’s online presence, the team at Foodstuffs Own Brands Limited (FOBL) commissioned Anthem to distinguish the company’s brand personality and create a suite of digital content to amplify the company’s online presence.

This involved changing the style in which online recipes are presented, including the tone of the photography and copy, developing its social media presence, and improving packaging copy that would support its new brand look.

Within five months the team produced over 100 recipes, new packaging copy for over 50 new Pam’s products, and new imagery that has been utilised in promotional campaigns.

In 2019 Pam’s commissioned Anthem to distinguish the company’s brand personality and create a suite of digital content to amplify the company’s online presence.