The critical role the healthcare sector plays in Aotearoa has become part of everyday conversations and the subject of dinner time debates, with the arrival of COVID-19.
As a nation we place a higher value on the services provided by our healthcare professionals with increased visibility of the challenges the public sector faces, and issues such as mental health and wellbeing and natural alternatives rise in our consciousness.
The role of good communication is to cut though the debate created by increasing consumer advocacy as it challenges scientific data, whilst navigating and adhering to direct-to-consumer marketing restrictions. Within the sector, communicating with specialists about new developments and research requires a laser-like focus on their information needs.
In recent times our work has ranged from creating public awareness campaigns such as educating people about the meaning of their blood pressure numbers with healthcare experts and the availability of COVID-19 antiviral treatment, to showcasing groundbreaking technology for chronic pain management. Our clients range from international pharmaceutical companies, local healthcare providers, and not-for-profit healthcare organisations to health technology scale-ups and nutraceutical brands.
In communicating the healthcare credentials of our clients, we know that trust makes the difference. Reputation isn't something that can be taken for granted when it comes to people's wellbeing – so it is something we take seriously each and every step of a communications programme.
