David (DT) is one of Aotearoa’s top creative and brand strategists, who switched gears from Creative Director to a Planner/Strategist in the second stage of his 36-year career.
He led Strategy at FCB NZ for 13 years and drove the agency’s brand and integrated ‘Behaviour Change’ approach, which helped it to win the industry’s leading creative, media and effectiveness awards in his final year.
DT now operates as a Brand and Communications Strategist working with companies such as NZ Post and Turners. He is an active contributor to the Comms Council, regularly writes and presents on advertising effectiveness, and guest-lectures on Behavioural Economics, Cultural Identity and Social Change at AUT and Auckland University.
