Georgina is a marketer, communications specialist and strategic thinker with significant experience in the health industry. Georgina has experience working with Māori, Pasifika and Culturally and Linguistically Diverse Health Managers and local NGOs around vaccination and screening programmes. Her work required understanding vulnerable populations, the barriers to these populations seeking care and considering how best to provide information they require, in a language they understand and through a variety of method and channels.