Lydia brings deep knowledge of social media management, a drive to achieve media cut through, an intense curiosity to ferret out facts and topical issues, and an infectious can-do attitude to her role at Anthem.
Throughout her Bachelor of Communications studies at the University of Otago, in which she achieved Honours, Lydia was an independent social media manager, which introduced her to all aspects of digital marketing and gave her an opportunity to develop her relationships with a variety of clients.
Lydia’s role at Anthem is to support the team across a range of clients, working on various tasks including media monitoring and pitching, client research and content writing. A highlight of Lydia’s work at Anthem to date has been working with Go Generosity, a company supporting and providing charity to the Hawkes Bay flood relief fund and securing media coverage for Education New Zealand.
