Sophie is a creative and astute communications expert, excelling in creating impactful campaigns that emphasise the positive contributions of organisations. With her agile approach, she has won PR awards for her work with ChildFund and successfully managed the UK communications roll out of the world’s largest merger. After several years working in external relations for global FMCG organisations in London and New Zealand, Sophie moved back to the agency world, leading a diverse range of clients from FMCG to pharmaceuticals. Whether it’s engaging with at-risk communities, or turning complex concepts into newsworthy stories, Sophie’s people first, outside the box approach, helps organisations cut through all the noise and reach the audiences that truly matter.
